More and more people are using mobile devices to search the web and find information they want. If your website isn’t mobile-friendly, however, users could become annoyed and avoid your site altogether. Just like any business, your association needs to make its website mobile-friendly to meet current and future demand.
Mobile Usage Is Growing
Smartphones are becoming more affordable, making them more common, and smartphones are an incredibly popular way to access the internet. In fact, about 40 percent of people with a mobile phone use get on the internet. As more people attempt to access your website from their mobile devices, it becomes even more important that your association adjust to meet these growing demands.
It Prevents You From Losing Customers
Many customers will avoid businesses that don’t have mobile-friendly sites. If the website is too complicated to use on their phone, they will simply find a similar business to deal with. So, if a home buyer is looking for a home in your area, they may avoid your association completely if your website isn’t mobile-friendly. Instead, they’ll choose an association whose website they can navigate easily via their phone.
It Isn’t Expensive to Do
It may seem like creating an entirely new website to meet mobile needs would take a lot of money and time, but that isn’t the case at all. The website will need to be formatted differently to make mobile navigation easy, but it’s actually an extremely affordable and fast process especially for an AssociationVoice Solution.
It Can Improve Your Ranking
As a business, you probably already know how important search engine optimization (SEO) is. The better your site’s SEO, the easier customers can find you. However, if you create a mobile-friendly site too, you’ll boost your SEO even more. Your ranking on mobile-friendly search engines, such as Google will rise.
You Can Offer Customers More
Mobile-friendly sites can also offer customers a bit more. For example, you can use GPS technology with your mobile app, making it extremely easy for customers to find you. They simply hit a button, and their phone tells them how to reach you. You can also allow your customers to use 2D barcodes, which can give them information and details about your association.
There is absolutely no reason you shouldn’t make your website mobile-friendly. When you do, you make it easier for your customers to find and learn about your association.